B2B Web App / Casablanca

FeedbackLoop (Acquired)

Project note

Context

A lightweight feedback management product for collecting user feedback, prioritizing requests, and publishing a transparent roadmap.

FeedbackLoop was a B2B feedback product designed to help teams capture what users were asking for and turn that signal into clearer product decisions.

The product centered on feedback collection, feature-request prioritization, and public roadmap visibility, so teams could keep customers informed while still managing product direction internally.

Alongside product work, I also worked on marketing, blog content, SEO, and social media distribution, helping scale the product to over 700 users before it was later acquired.

Build log

Notes

Feedback collection for B2B teams
Feature request prioritization
Public-facing roadmap and feedback pages
Marketing, blog, SEO, and social media work
Scaled to over 700 users
Built, launched, and later acquired

Technical layer

Stack

Next.jsPrismaTypeScriptVercelGitHubGitHub ActionsTailwind CSSStripe