B2B Web App / Casablanca
FeedbackLoop (Acquired)
Project note
Context
A lightweight feedback management product for collecting user feedback, prioritizing requests, and publishing a transparent roadmap.
FeedbackLoop was a B2B feedback product designed to help teams capture what users were asking for and turn that signal into clearer product decisions.
The product centered on feedback collection, feature-request prioritization, and public roadmap visibility, so teams could keep customers informed while still managing product direction internally.
Alongside product work, I also worked on marketing, blog content, SEO, and social media distribution, helping scale the product to over 700 users before it was later acquired.
Build log
Notes
A compact set of responsibilities, product decisions, and engineering touchpoints.
Technical layer